Google Adwords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page. Google Adwords is also known as inbound marketing.
What is Inbound Marketing?
Inbound Marketing is where customers search for businesses on online search engines like google, bing, yahoo, and more.
Uses of Google Adwords
- Pay Per Click
- Rank on The top of Google Page
- Display Advertising
- Get Maximum Clicks To Your Website
- Brand Awareness