Marketing concepts a digital marketer should know?
From the above title, you could have questions in your mind that what is this article about? Let me give You a quick introduction to the article that will definitely solve the questions in your mind. Most of the Digital marketers and new learners of digital marketing focus more on the digital parts like email marketing, content marketing, paid ads, social media, etc, but they forget about the main part in digital marketing and that is “marketing”.If you do not know the law of marketing and the fundamentals of marketing then how can you become a good digital marketer? And this is the reason why most digital marketers fail in digital marketing. Let me make it more clear for you. In today’s world, anyone can run a Facebook ad or Google ad by watching videos on YouTube or searching for it on google, but if they don’t know how to market their product or service they Would not be able to achieve the expected output? Marketing is not about creativity it is all about science. Digital marketing is more about marketing than digital. So digital Marketers and new learners of digital marketing should focus more on marketing. In this article, I am Going to tell you about the fundamentals of marketing, digital marketing Vs traditional marketing, CATT Marketing funnel, integrated digital marketing, and personal branding. Once you know the mentioned things Than you will not face the problems in your digital marketing journey. Let’s have a look at it one by one.
The Fundamentals of Marketing
As I said in the above paragraph that marketing is not based on creativity it is a science. Create a Product or Service that the customers are already looking for so there will be natural sales of the product or service. The company Wouldn’t have to push more for sales. The product will automatically sell itself. Now you Can relate to why I said that marketing is a science? Marketing starts before creating the product. Marketing is about sending the right message, to the right people, at the right time. Marketing is not just about selling, it is also keeping an existing customer happy by communicating With them so that they can remain a customer for life. The purpose of marketing is to build the Brand. The focus should be more on the quality of the product or service so that it will sell itself. Once the Customers realize that you have a quality product fulfilling their needs. The customers will start Marketing your product by giving referrals to their friends, family members, subordinates about your Product. Word of Mouth is the best way of marketing.
Marketing and sales are rooted in human psychology. Marketing has a long shelf life as it cannot be replaced by artificial intelligence. Each and every organization has its own marketing department. If You know marketing and sales you have a safe career. In today’s world technology is becoming Advance day by day workers are being replaced by robotics and automation but the marketing Department can neither be replaced by artificial intelligence nor can be fully outsourced.
Importance of Communication Skills in Marketing
Here I am not talking about speaking fluent English. If we communicate well about our product or service to the customers they can get clarity about our product fast. Eventually, they can make a fast decision about whether to buy our product or not to buy. Join a conversation in people’s minds. Understand Your target audience means we should create a product or service that adds value to customers’ lives.
Traditional Marketing Vs Digital Marketing
Traditional marketing means the marketing of our product or service by choosing mediums like newspapers, TV ads, hoardings, etc. In traditional marketing, the marketer was not able to track the impact of marketing. The marketer was not able to personalize communication with customers. If the product is generic than TV ads are the best way of marketing as it has a big audience reach.
Digital marketing is about marketing your product or service using the internet. Digital marketing can be done by various mediums like email marketing, social media marketing, content marketing, SEO, paid ads, retargeting, etc. Using digital marketing communication can be personalized with customers.
CATT Marketing Funnel
Wealth = n^CATT
Content: Create useful content for people that should fulfill their requirement or should be able to solve Their problem. Content can be in different Forms like youtube videos, webinars, blogs, etc.
Attention: Drive attention(traffic) to your content using SEO, social media, paid ads, and referrals.
Trust: Build trust with your audience using tripwires, marketing automation, and retargeting.
Transaction: Convert your leads into customers with a natural sales method.
If you want to earn more wealth in digital marketing then apply this formula. It is very important for a digital marketer to understand this funnel and they should also start implementing the CATT Funnel. This funnel will help you with your digital marketing journey.
Integrated Digital Marketing
People only focus on only one of the ways of digital marketing for marketing and selling their product or service and end up not getting results. Instead, they should use integrated digital marketing. As the term, Integrated means linked or coordinated. In integrated digital marketing all the components like email marketing, social media, paid ads, content marketing should be coordinated and you will start getting results from your digital marketing campaign.
It is important to build your personal brand when it comes to digital marketing. People will start Knowing you and you will evolve as a brand in the digital market. A personal brand can give rise to Many brands from his/her influence.
If you want to evolve as a personal brand than follow these steps:-
Learn new skills
Work or Implement the learned skills
Start writing a blog on whatever skill you have learned by implementing it. Writing a blog will give you authority over others.
Start consulting others in exchange you will get money and referrals if your clients like your work.
Start Mentoring in exchange you can earn a good amount.
Establish a start-up company once you have gone through all the above steps. By going through these steps you are going to get a good experience in your niche and you will evolve as a personal brand in the market.
I hope my article gives you valuable information related to digital marketing and I hope you start focusing on the marketing part you could have understood it by reading the article or you can read the article marketing- the fundamental we understood wrong. Start implementing the Things mentioned in the article. Thank you for reading and all the Best for your digital marketing Career. Please give your valuable feedback in the comment section.